I have over 20 years experience, in business-to-business and business-to-consumer marketing and communications. I founded and ran a marketing, advertising, public relations and desktop publishing firm that specialized in targeting the Black consumer and serviced over 100 individual, corporate and non-profit clients over a five year period. The services included media relations, print advertising and collateral materials production, radio and television copywriting and production, community relations and fundraising services.

In addition, I have researched and written marketing and business plans, established a series of open business, political and career forums, coordinated numerous special events ranging from business to black-tie to sports and developed sponsorship and fundraising packages. I have also planned and coordinated sponsor participation in numerous events large and small.

My clients have  included… Concessions International, Anheuser-Busch, Cellular One, Church’s Chicken, First Union National Bank, The Florida Lottery, Tampa/Hillsborough Convention and Visitors Bureau, The Greater Tampa Chamber of Commerce, GTE, House of Seagram, McDonald’s Corporation, Publix Supermarkets, USAir and a number of other corporate sponsors and marketers have benefited from my expertise.

Marketing & Promotional Materials Development

 

Media Kits – Researched, wrote and developed media kits and all sales tools for Pro Speakers Bureau, Urban Business Magazine, The 4-1-1 Events & Entertainment News, The Association Book, The Urban Leadership Seminar Series and The Capital Acquisition Boot Camp for Entrepreneurs and the Business Planning Boot Camp.

The Florida Classic Foot Challenge, Tampa, Florida (1989-92) – Planned and performed all marketing, advertising and public relation for this football rivalry between two of Florida’s historical Black colleges (HBCU), held annually in Tampa Stadium. Coordinated a media budget of $100,000. Place print, television and radio advertising throughout Florida. Wrote and produced all collateral materials. Also created the fundraising/sponsorship package and planed sponsor participation in special events surrounding the game as well as the game itself. Increased the number of annual participating sponsors to approximately 30 and raised a record $200,000 in sponsorship dollars.

Visibility Enterprises, Tampa, Florida (1988-92) – Founded and managed a marketing, advertising and public relations firm that specialized in targeting the Black consumer. Served over 100 individual, small business, corporate and nonprofit clients. Services included media relations, print advertising and collateral material production, radio and television copywriting and production, community relations and fundraising.

Hillsborough Community College Open College Marketing Plan, Tampa, Florida (1990) – Researched and wrote the marketing plan as a part of the overall business plan prior to implementation. The overall plan was subsequently accepted by the board of trustees and fully implemented as written.

Special Events Experience

 

Atlanta-Montego Bay sister Cities Golf Tournament, Atlanta, Georgia (2002) – Created all marketing collateral and sponsorship proposals.

Tampa Bay’s Best Readers Poll, Tampa, Florida (1995) – A reader survey conducted through The 4-1-1 Events & Entertainment News which asked reader to identify the area’s best services in 55 categories. The three-month long promotion culminated in an awards event conducted at the area’s largest night spot and help the magazine attract new readers, sponsors and advertisers and generated invaluable media exposure.

Resolution Trust Corporation Asset Management and Disposition Contracting Workshops for Minority and Women Owned Businesses, Tampa and Ft. Myers, Florida (1991) – Coordinated all phases of marketing, advertising, promotion, pre-registration, onsite registration, sire selection and budgeting. Reached planned attendance for both events.

Florida Classic Football Weekend Tent Village, Tampa, Florida (1991) – Conceived and created this carnival-type event as a pre-football game fundraiser targeted at Florida Classic football; fans and their families. Attracted several dozen vendors and major sponsors to the event as well as approximately 20,000 attendees in its first year.

American Resources II Art Show, Tampa, Florida (1990)

First Friday Business Reception and Trade Show, Tampa, Florida (1989-1991)

Urban Jam Music Convention, Tampa, Florida (1989)

 

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