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	<title>RickSherrell.com &#187; !Professionally Speaking!</title>
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		<title>What the hell is &#8220;viral marketing&#8221; anyway?</title>
		<link>http://ricksherrell.com/speaking/viral-marketing/</link>
		<comments>http://ricksherrell.com/speaking/viral-marketing/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:41:45 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=201</guid>
		<description><![CDATA[I hear it all the time, basically know what it is, but the former journalist in me made me want to look it up anyway. Below are a few of the official definitions I found. In a nutshell, what it means to me is that you don't have to have Coca Cola's Super Bowl commercial budget anymore to successfully get the word out.]]></description>
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		<title>Hot college topics for idiots</title>
		<link>http://ricksherrell.com/speaking/hot-college-topics-for-idiots/</link>
		<comments>http://ricksherrell.com/speaking/hot-college-topics-for-idiots/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 13:59:41 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Campus Speaker]]></category>
		<category><![CDATA[Speaker Coaching]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=574</guid>
		<description><![CDATA[Every day, I work to match college campus speakers to the needs of student activities/affairs professionals. In doing the work I’ve learned a lot from my SA friends and try to share that with my speaker friends. The more they know, the easier we can create a win-win for the speaker and the school.]]></description>
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		<title>Anyone following 52,304 people on Twitter is not listening to a word you say!</title>
		<link>http://ricksherrell.com/speaking/following-52304/</link>
		<comments>http://ricksherrell.com/speaking/following-52304/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:10:47 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=511</guid>
		<description><![CDATA[I'm still a rookie in the Twitter game so I'm following less than 100 people and finding it hard to imagine following more than that. Even following 100 people is a lot of chatter! I can't imagine being able to filter out and follow a conversation with one of 52,304!
]]></description>
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		<title>&#8220;I don&#8217;t need  a strategy for social media!&#8221;</title>
		<link>http://ricksherrell.com/speaking/social-media-strategy/</link>
		<comments>http://ricksherrell.com/speaking/social-media-strategy/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 13:14:54 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaker Coaching]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=559</guid>
		<description><![CDATA[I am not a social media guru. But in working with speakers, entrepreneurs and information marketers I hear that statement a lot. For them, social media is usually not working very well, which ought to tell you something. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Confuse the Product with the Product</title>
		<link>http://ricksherrell.com/speaking/dont-confuse-the-product/</link>
		<comments>http://ricksherrell.com/speaking/dont-confuse-the-product/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:27:39 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Speaker Coaching]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=526</guid>
		<description><![CDATA[What is your product anyway? Motivational talks, workshops, seminars and teleclasses? Informative articles, e-books blog entries? Published books, audio and video programs on CD and DVD? Coaching programs, mentoring and teleclasses? Blog radio programs, video blogs and podcasts? How about: NONE OF THE ABOVE!!??]]></description>
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		<title>The Kind of Company We Are</title>
		<link>http://ricksherrell.com/speaking/the-kind-of-company-we-are/</link>
		<comments>http://ricksherrell.com/speaking/the-kind-of-company-we-are/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 12:35:20 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[#GHB]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Teambuilding]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=455</guid>
		<description><![CDATA[A vision for leading my team that a recent email conversation with my sister reminded me of. Although I’m not looking for a job, I think it’s still the kind of company that both my sister and I would love work at. ]]></description>
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		<title>Everybody hates a salesman!</title>
		<link>http://ricksherrell.com/speaking/everybody-hates-a-salesman/</link>
		<comments>http://ricksherrell.com/speaking/everybody-hates-a-salesman/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 14:07:30 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Speaker Coaching]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=170</guid>
		<description><![CDATA["Everybody hates a salesman...." If there's one person that we - the otherwise polite - can all excuse being rude to, it's the random salesperson. Here's how I've seen it happen with SELLING speakers, but it's the same with coaches, consultants, and all you other information marketers.]]></description>
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		<item>
		<title>A Speaker Network that&#8217;s Newsworthy</title>
		<link>http://ricksherrell.com/speaking/speakernetnews/</link>
		<comments>http://ricksherrell.com/speaking/speakernetnews/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 19:47:20 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[!Professionally Speaking!]]></category>
		<category><![CDATA[Speaker Coaching]]></category>
		<category><![CDATA[Speaking Resource]]></category>

		<guid isPermaLink="false">http://ricksherrell.com/?p=179</guid>
		<description><![CDATA[There's so much crap out there leading professional orators astray I don't often make recommendations. I especially avoid the 'how to make big bucks...' series of hype that we've all fallen victim to at least once at some level or another. I will, however, highly recommend SpeakerNet News.]]></description>
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